Mercedes-Benz - Concept EQA 1

Mercedes-Benz Concept EQA - Electric Athlet

The Mercedes-Benz Concept EQA is another example of the logical evolution of the Sensual Purity design idiom: sharp edges and lines have been significantly reduced. One example of the new electric aesthetic is the light technology which features laser fibres. Here a laser-activated medium is embedded in the centre of a fibre-optic cable. The eye-catching spiral-shaped light signet underlines the electric concept, its design evoking the copper windings of an electric motor and the animation visualising electrical impulses.


Client: Mercedes-Benz
Chefdesigner: Prof. Dr. h. c. Gorden Wagener