Leo Burnett - Jeep Snacks 1

Jeep Snacks – Outdoor Food for Real Jeep Fans

Jeep is built to escape the concrete jungle. But how can we give urban people a taste of what they can expect outdoors? Easy: We let them taste it. To find out how hungry people really were for adventure, we served something special: Jeep Snacks. Mealworms sweet & sour? Roasted black scorpion? Or a tarantula? These new snacks gave everyone an exotic taste of adventure. We challenged adventurers in shopping malls, railway stations, car parks, outdoor stores and Jeep Showrooms to taste our snacks and win an exclusive Jeep off-road training. Brave gourmets could also order the yummy snacks online.


Client: Jeep
Advert Title: Jeep Snacks
Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Creative Directors: Benjamin Merkel, Helge Kniess, Hans-Jürgen Kämmerer
Art Directors: Thomas Koch, Michael Fluhr
Copywriter: Christian Urbanski
Account Directors: Rafael Koldewey, Tu-Linh Huhn
Agency Producer: Netti Weber