The new Heineken UEFA Champions League campaign shows a UCL match as a blockbuster show worth watching. It is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course).
For this reason, it shows that any moment, in any match, can unleash the same emotions of a great movie. It takes a specific moment of real footage from a UEFA Champions League match and extends it into a cinematic scene, to emphasize all of its tension and drama.
Advertising Agency: Publicis, Milan
Creative Directors: Cristiana Boccassini, Luca Cinquepalmi, Marco Venturelli
Production Manager: Nicola Dempsey
Edit Company: Whitehouse Post Productions
Post Production: MPC, London
Producer: Tomek Zietkiewicz
Creative Director: Bill McNamara
Sound Design: Raja Sehgal