Leica M (RED)-Edition - Jonathan Ive 1

Apple Designer Jonathan Ive Designs Leica M (RED) Edition

Since 1992, Sir Jonathan Paul “Jony” Ive has been involved in the design processes of nearly every Apple product. Known for his sleek, avant-garde design, which can be found throughout Apple’s product line, last year the designer redesigned the exterior of a Leica M, which will be auctioned off as part of the charity campaign for the Product (RED) anti-AIDS foundation. The Leica rangefinder camera is built as a one-off and was created in collaboration with Australian “Industrial Designer” Marc Andrew Newson.

The Leica M (RED) has a reader-machined outer housing made of anodized aluminum

As for the camera’s appearance, both the body and the lens of the Leica M are finished with a special alloy, according to the manufacturer. The typical camera leathering will be replaced by a laser-machined outer casing made of anodized aluminum with a perfect texture.

The design and development process required hundreds of prototypes

According to the manufacturer, hundreds of prototypes and models were developed before the final version was completed, and nearly 1,000 individual parts were created. In this regard, the Apple designer praised Leica’s patience, precision, and flair for design: “Marc and I were delighted that we were able to design this unique piece – which, in addition to the full-format CMOS sensor, comes with a lens from Leica’s APO-Summicron-M 1:2/50 mm ASPH series – for the charity campaign”, said Ive.

An absolutely unique piece: the Leica M (RED) by Apple designer Jonathan Ive

The unique camera, along with the Apple (PRODUCT) RED products, will be auctioned off at Sotheby’s in New York on November 23 along with various other objects in which Ive and Newson were involved. It remains to be seen which collector is willing to pay a lot of money for the showcase Leica – the normal Leica M costs around 6,500 euros – on the auction table.

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