This year, the Californian company Apple is once again attracting attention in the fight against AIDS, tuberculosis and malaria. Weeks ago, the company in Cupertino started to work towards World Aids Day and to promote the initiative (RED) founded by Bono and Bobby Shriver. This year, in addition to the special (RED) products, including iPod models, covers and cases, so-called “Apps for (RED)” can also be downloaded from the App Store, the proceeds of which go entirely to the “Global Fund to fight Aids”.
In addition, the company wanted to create even more awareness for World Aids Day, which takes place every year on December 1, and this year the Apple logos in the company’s retail stores, which are usually illuminated in white, shone in rich red. Starting in Australia, due to the time difference, more stores around the world were continuously coloring up. In addition, employees also wore red T-shirts instead of blue to draw attention to the HI virus.
In total, according to the latest figures from a few weeks ago, around 75 million dollars in donations have been collected in this way.
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