Volvo Polestar 1 - Design 1

Volvo's Polestar 1 Impresses With Its Sporty Design And Sets New Standards

For some time now, the topic of electromobility has been playing an increasingly important role in our lives - and so Volvo announced in July that it would also be taking a major step into electromobility. Polestar's newly invented subsidiary Polestar will make it possible - although Polestar does not plan to sell its cars.

The Polestar 1, the first model of the Volvo project, is to see the streets of the world in mid-2019. He presents himself as a graceful Grand Tourer Coupe. The design trains are clearly in the direction of the current Volvo range and are also reminiscent of a design study with which the Swedish company presented its then product range in 2013.

With its sporty design, the Polestar 1 awakens the desirable glances

The barbecue and the evil eyes give the Polestar 1 a good portion of sportiness and desirable looks. The bulky rear end is also clearly impressive.

The Polestar 1 sets on elegance in the interior. The light leather seats look comfortable and the extravagant and high-quality equipment does not have to hide behind the Polarstern, which simply decorates the steering wheel. The extremely minimalist and clear structures are only created by the carbon-fibre elements, which underline the sporty character of the vehicle.

Polestar Smartphone-App serves as ignition key

If one looks at the technical aspects of the coupe, it becomes apparent that the plug-in hybrid is not a purely electrically powered vehicle. Even though the Polestar with its announced 600 hp and 1000 Nm promises impressive driving performance, it does not only draw on its two electric motors connected by a planetary gear.

Polstar wants to break with old traditions in sales and distribution in a similarly progressive way. Instead of selling the vehicles, they are to be marketed via a subscription model with a flat rate. The ignition key is a smartphone app. This is intended to provide the customer with a completely stress-free driving experience without having to worry about repairs or inspections.