It is the primordial rock in terms of off-road capability: the Mercedes G-Class has been built since 1979 and has since then developed only in small steps. If only little has happened in the exterior over the years, the interior seems to develop strongly this year. The Stuttgart-based automobile manufacturer is already heralding the world premiere of the new G-Class - which will be held at the North American International Auto Show (NAIAS) in Detroit - with the world's largest hardboard installation.
The approximately 44-ton synthetic resin staging is to be understood as a symbol of the timelessness of the off-road legend and is a conscious reference to the natural phenomenon of insects preserved in amber. Just like their genetic material, the DNA of the first Mercedes G-Class is permanently preserved and passed on from generation to generation.
The uniqueness of the G-Class is symbolized by amber cube
“The amber cube sums up the uniqueness of the G-Class”, says Dr. Gunner Güthenke, head of the off-road vehicle product area at Mercedes-Benz. The 280 GE from 1979 is enclosed in the synthetic resin cube in a way that gives the impression of having been surrounded and captured in the middle of movement in tough off-road use, just like insects were captured by amber millions of years ago.
The idea and concept behind the production was developed by the Mercedes-Benz creative agency antoni. Last year, the team around André Kemper already showed how the Stuttgart-based automobile brand sees it and presented “Easy Driver”, a strong commercial for the 51st Super Bowl. What do you think about the G-Class installation? Is this art or can it be done away with?