In the fashion industry, Lidewij Edelkoort is regarded as a kind of Messiah. No wonder that the Dutch trend researcher is presented at her seminars as “The Most Important Influencer in Fashion”. For more than 40 years now, it has been influencing the appearance of new collections with its trend forecasts - without any instagram or co. And even though Instagram seems to be the holy grail of the fashion industry, Edelkoort finally clears up a mistake: “Instagram influencers are not as important for the development of trends as everyone thinks they are.”
In VOGUE Germany, Lidewij Edelkoort talks about the ten developments that will determine the fashion of the future and in the end discusses the topic of Instagram influencers: “If they had creative ideas, they would perhaps be important for the emergence of trends,” says Edelkoort. “But they usually only wear what they get from their stylists, and that's nothing new.” According to the trend researcher, Instagram has had little influence on her own work.
But what do you think about the future of Instagram Influencer?! Lidewij Edelkoort is damn right about one thing: “In the future, we should take a closer look from the smartphone, because what really moves people will still be visible on the street first”.