The story of the Murcielago - a famous bull that survived a bullfight with 24 lance-blows and was then pardoned - is better known in the small Italian municipality of Sant'Agata Bolognese in the province of Bologna than anywhere else in the world. The main reason for this is the local Italian car manufacturer Lamborghini, which has always had the Murcielago in its logo and whose models are marked by the names of famous fighting bulls and their breeders.
Lamborghini names cars after famous fighting bulls
However, it is not only the names of the fighting bulls that characterise the Lamborghini brand, but above all the close relationship with the municipality of Sant'Agata Bolognese that makes this possible. This was made clear in the "Home of Lamborghini" campaign from 2008 - developed by the Hamburg agency Philipp und Keuntje.
Super sports cars are Italian through and through
The super sports cars are not only expensive, radical and extreme - but also thoroughly Italian. With the multiple award-winning image campaign “Home of Lamborghini”, the Hamburg advertising agency of Philipp and Keuntje charmingly staged the Italian origin - and the birthplace of every Lamborghini - under the slogan “Welcome to Sant'Agata Bolognese”.