This is probably the news of the year: Yesterday, the luxury fashion house Gucci on Instagram announced that it wanted to do without real fur from spring/summer 2018. No wonder that the post could already register around 170,000 likes after 24 hours, since brands such as Armani or Louis Vuitton have already shown in cooperation with Supreme that luxury can function without fur.
By joining the Fur Free Alliance, which is committed to animal welfare, Gucci shows that it is cultural change that they are talking about. Gucci also wants to auction off the items of clothing that are still available on the market with real fur and donate the proceeds to an animal welfare organization. But where does the change of heart come from?
According to the report of the US website “The Hollywood Reporter”, Gucci regards the renunciation of real fur as an important part of the new ten-year plan “Culture of Purpose”. “Nature, humanity and new models are our three focal themes”, says Marco Bizzarri, CEO Gucci. But what do you think about it?