Gorden Wagener has radically redesigned Mercedes-Benz with his newly developed design philosophy - and he has understood the challenges facing his design team: “We designers live in the future and have to think and design visionary and innovative every day. In addition, there is an ever-increasing network.” This was probably also the reason why the Chief Design Officer of Daimler AG is one of the few German automobile designers to be actively represented at Instagram.
“Good design requires not only courage, but above all courageous decisions”, says Gorden Wagener. Since the creation of his Instagram channel @gorden.wagener in March 2016, he has been able to attract well over 200,000 subscribers to Daimler AG's design with this attitude. With the #MBSketchofthemonth, Wagener has also established a first Design Award on Instagram, which was originally intended for the Mercedes-Benz design team, but has been received by many fans worldwide.
That so much courage pays off is also shown in the following picture gallery, where you can find the 10 most popular pictures of Gorden Wagener on Instagram 2017. What is your favourite image of the German automobile designer? And which Instagram account should we analyze next?