Which brand will change the fashion world this year? As the past year 2017 has shown, the catwalks in Paris, New York or London are hot and full of creativity, but in the end it was brands such as Supreme and OFF-White that were able to convince.
It all started almost a year ago with the hype surrounding the Kanye West sneakers and the cooperation between adidas and Alexander Weng, who presented their first collection together at New York Fashion Week. The rumor continued in the middle of the year that Louis Vuitton is said to have bought the streetwear label Supreme for 500 million. And it ended with the fashion poet Virgil Abloh, who brought youth culture onto the catwalk at the end of 2017.
After an internship at Fendi in 2009, Virgil Abloh will launch the OFF-White brand in 2013 and draw attention to himself online for the first time. Abloh, who was born in Chicago and became known as the creative director of star rapper Kanye West, deliberately chose wide diagonal stripes in black and white to give the young brand an easily recognizable signature. Media brands such as HYPEBEAST or Highsnobiety quickly drew attention to OFF-White and created a hype that was not well received by everyone.
OFF-White founder Virgil Abloh shows a high degree of understanding for fashion design
For example, designer Raf Simons is said to have initially taunted Virgil Abloh, although the OFF-White founder had repeatedly demonstrated his deep understanding of fashion design. For example, the “Nothing New” collection brought together a number of highlights with ultra-short blazers and down jackets, side-cut dresses tied up in parts, and romantic caftans in delicate pastel shades. In addition, the sporty character is not lost thanks to the sweatshirt, sneaker and accessories.
If Virgil Abloh is nominated for a Grammy and the LVMH Prize for Young Fashion Designers, the designer will present his first furniture collection at Art Basel and announce a joint cooperation with the Swedish furniture giant IKEA. According to rumours, he is supposed to work on the redesign of the big blue IKEA bag “Frakta” in the OFF-White-style.
So it remains exciting how the OFF-White brand will continue to develop in 2018. But one thing is for sure: you can't get past the designer Virgil Abloh anymore.