Rankin - Portrait


Rankin is one of the most famous and influential portrait and fashion photographers in the world. The British photographer, whose real name is Johan Rankin Waddell, first made a name for himself in the 1990s as co-founder of the magazine “Dazes and Confused”. As a photographer, publicist and filmmaker, Rankin left his mark on an entire generation and continues to inspire people to this day. He has portrayed many greats from politics and show business, including the Queen of England, Toni Blair, Daniel Craig, Kate Moss, David Bowie and many more.

Since his early successes, Rankin has been a leader in commercial and editorial creation. The London-based star photographer has published countless books and is the driver of major charity and advertising campaigns for a number of well-known brands around the world. In addition to fashion and portrait photography, Rankin has also been inspiring avant-garde shoots in the automotive industry for several years.


Quotes of Rankin

I think if you don't love people and aren't fascinated by them, you'll never succeed as a portrait photographer, because your pictures will look cold.

- Rankin

You have to believe in what you're doing otherwise what's the point?

- Rankin

If you surround yourself with talented people and you give them the freedom to achieve, then the work will never fail.

- Rankin

At the end of the day, photography is ninety-nine percent business, connections, and politics and one percent creativity.

- Rankin

Photography to me is an addiction. I get jittery after a couple of days without a camera. Everyone who knows me says I'm happiest when I'm shooting.

- Rankin

At the end of the day, it’s only a photograph and if someone is going to get really upset about a photograph, then they have a lot of issues. I just roll with it and see what happens.

- Rankin

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