Yesterday evening, exactly five years before the opening of the Olympic Games in Tokyo, the official logo was presented in the Japanese capital. Reduced to the essentials, the logo represents a large "T" and symbolizes the terms “Tokyo”, “Team” and “Tomorrow”.
The official press release reads: “The Tokyo 2020 emblems were created to symbolise the power of this unity. The black colour of the central column represents diversity, the combination of all colours. The shape of the circle represents an inclusive world in which everyone accepts each other. The red of the circle represents the power of every beating heart.”
In complete contrast to the Far Eastern garishness 2012 in London and the colorful logo of the Olympic Games 2016 in Rio, the logo convinces with its calm, square arrangement. It is part of the Japanese concept of order. The design grid is interrupted by a large circle formed by the two arms of the “T”, which represents the transition to a new unity and communicates it.
But the logo of the Olympic Games 2020 in Tokyo has to put up with negative criticism despite its well thought-out design: “There was inspiration”, it says - and that means the logo of the Belgian Théâtre de Liège. Achim Schaffrinna, author of the blog Design Tagebuch, provides probably the most fitting answer: “The simpler the design, the more likely it is that there will be a similar sign. This is in the nature of things and is usually the result of: Chance!”