Nowadays a meaningful portfolio simply belongs to it. But unlike 15 years ago - when portfolios, brochures, DVDs or USB sticks were being produced - today a simple reference to your own website or favourite portfolio network is enough to draw attention to your own work.
Behance is a digital network in which millions of designers, illustrators, photographers and many other creative minds display their projects. Ideas, concepts and inspirations are presented and have triggered countless new developments in design and photography. But how does your own Behance portfolio attract such attention as that of the Hamburg agency Bureau Oberhaeuser or that of the Munich photographer Nick Frank?
1. Show only your best works in the portfolio
Behance is the world's largest platform for creatives and their portfolios, attracting millions of visitors, but that doesn't necessarily mean that a lot helps a lot. A small portfolio that contains only your best works is usually more impressive than an extensive one. Don't show any mediocre works, in the hope that your Behance portfolio will be found sooner.
Also keep in mind that e.g. art buyers or recruiters often have very little time and only two or three of your projects will be sighted before the next portfolio is due. Think carefully about what your next customer, your next project should look like and choose the motifs for your portfolio accordingly.
2. Pictures say more than 1.000 words
Ideally, each of your projects should consist of a series of six to a maximum of 15 images. As already mentioned, there is often little time left to review a portfolio in everyday work, so the number of motifs is absolutely sufficient. In addition, five mediocre motifs certainly do not lead to lead generation, although the sixth is a first-class one.
You should also reduce the amount of text in the project description and make sure that the typography is legible. Give your motifs enough space by using enough negative space within the Behance project layout. This will create a feeling of light-heartedness and lightness.
3. The art lies in the detail
Following the well-known saying “The crux lies in the detail” the following applies to your Behance Portfolio: The art lies in the detail. In addition to the overall picture of your project, you should always incorporate motifs with details. These can be e.g. special features in typography, excerpts of large photographs and illustrations or individual elements of complex screen designs.
Details turn a good portfolio into a great portfolio, at the same time they express your love for design and transport your skills.
4. Not the result counts, but the way to it
Of course, it's the result that counts. But don't just show off your finished creations on Behance. The question is much more exciting: How did you come to the result?
Your portfolio should contain at least one detailed case study with sketches and motifs from the creation phase - marked with the addition (WIP). This will give you an insight into your approaches and help the community or a future customer to understand your understanding of design or photography - and show that you can do more than just colourful “chickies”.
5. Never publish unfinished projects
As so often the first impression counts on Behance. Therefore you should make sure at the beginning that you never publish unfinished projects, even if you already have two or three finished motifs to show. Unfinished projects show a lack of attention to detail.
If you should want to put an unfinished project online for exchange, which you are for example actively working on, use the section “drafts”. You can share your thoughts with other designers or photographers without leaving a bad impression.
6. Use the possibilities of individualization
Behance offers you many possibilities to individualize and adapt your entire portfolio accordingly. Use e.g. the possibility of the different separators and distances or the function for the adjustment of the background, in order to lend a piece far individuality to your project. Only in this way can you stand out from other designers or photographers and ensure a recognition value within the community.
7. Draw attention to yourself
Similar to the analogue paper world, it is also important to draw attention to yourself in the digital world of Behance. Use your existing social media channels such as Facebook, Twitter or Instagram and participate actively in the discussions of the Behance community.
You attract attention by following other designers, illustrators or photographers. Observe, gather inspiration and exchange ideas with them via the comment function under the projects. You can also reward their work with a simple “Appreciate” by clicking on the button.
DESIGNLOVR Professionals: Set up your free profile now!
Beside Behance there is another possibility to present you and your references: With DESIGNLOVR Professionals we maintain a network for creative experts and offer architects, designers, photographers and co. a platform to draw attention to themselves and their own portfolio. Get more information about the free profile here - and take the chance to become a part of our network.